AI-powered marketing platform from the ground up, a low-cost solution leveraging affordable LLMs. It served as a lightweight CRM for nonprofits and underrepresented groups, automating outreach, streamlining workflows, and significantly reducing manual effort. We developed it with React/Next.js, Typescript, Tailwind, shadcn, Redis, Firebase, React Query, and Google Gemini 2.5 Pro.
A major issue with today’s advancing technologies is that they mostly benefit consumer products or companies with big budgets and dedicated teams. But we wanted to build for the underdogs: nonprofits that often lack the time, staff, or resources to run full-scale marketing operations. These organizations are usually run by just a few passionate people serving their communities without expecting profit.
it made advanced tools accessible to organizations that usually can’t afford consumer-focused CRM platforms. Nonprofits often struggle to balance day-to-day operations with the demands of outreach, and this tool helped bridge that gap in a meaningful, cost-effective way.